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Digital Marketing

Courses of Asia Business And Technology Academy

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Digital Marketing course explores how to harness the power of digital within the context of an organization’s marketing strategy. Student able to gain a fundamental understanding of the core principles of digital marketing, and be able to distinguish between traditional and digital techniques, which can also provide student with an understanding of what is involved in creating and implementing effective digital marketing campaigns. It also introduces the foundational aspects of digital marketing and covers areas including: Search, digital display, email marketing, social media and mobile marketing, as well as analytics.

After attending this course, students will understand how to develop an integrated and effective digital marketing plan that incorporates these various specialisms. In addition, they will know how to conduct ongoing analysis and measurement in order to manage and evaluate their digital marketing efforts and budgets.

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